whiteowlcrochetco. began as a very small and humble crochet headband shop in 2016. While headbands are still a WOC favourite, many more handmade items have quickly become popular.
The CEO and founder of whiteowlcrochetco., Mollie Conrad, began knitting when she was a mere 4 years old. She taught herself to crochet much later during university as a method of mental relief (and procrastination)! It's safe to say during Christmas 2016, many family members received blankets made during winter exam season! Mollie currently handmakes all crochet and knitwear, faux fur poms, and hang tags, and outsources to other small handmade shops whenever possible.
What initially began as a hobby has quickly grown into a modern and classy brand.
"You can't buy love, but you can buy handmade. And that's kind of the same thing."